New · Google Wallet cards

One short link.
A whole platform.

More than a bit.ly.

Explore

What's different

Four things other shorteners don't have

For people who do more than paste a link in a tweet.

Smart Routing

One URL. The right destination for every visitor.

Device, country, language, referrer — first matching rule wins. Under 10ms.

iPhone to App Store, Android to Play Store, desktop to your site
Different routes per visitor country (GeoIP)
Localized page served based on browser language
Detect arrival channel (Twitter, LinkedIn, email…)

shrtct.click/launchrule evaluator

#1device = mobileapp://launch

#2country = FR/fr/launch

#3device = desktop/launch

Latency8ms

Real-time analytics

See every click. No third-party cookies.

Counted server-side — no injected JS, no GDPR banner. See everything, track nothing personal.

Live updates, no refresh needed
Top countries, top regions, hourly heatmap
Mobile / tablet / desktop split with referrer source
Hashed fingerprint for uniques — no personal data stored

Last 30 days

1,247

+24% vs prev. period

live

Top countries

FRFrance42%
USUnited States28%
DEGermany17%
JPJapan13%

Choice Pages

For music, podcasts, anything that lives on five platforms.

Paste a Spotify URL — we find the same track on Apple Music, YouTube, Deezer and ship a branded landing.

Auto-detect Spotify · Apple Music · YouTube · Deezer
iOS / Android deep links (open the app if installed)
Your colors, your logo, your artwork — not ours
Zero setup: paste the URL, we do the rest

Midnight Drive

Aurora Lane

Auto-detected · 4 platforms

Wallet business cards

A business card your contacts will actually keep.

A short URL instead of paper. Your contacts add it to Google Wallet in one tap — always up to date.

One-tap Google Wallet add (Apple Wallet coming)
Universal vCard download (iOS / Android contacts)
On-the-fly QR code, scannable from your phone
Memorable short URL (shrtct.click/c/name)

Aurora Lane

Music Producer · Studio Lane

aurora@lane.studio
+33 6 12 34 56 78
aurora.lane

shrtct.click/c/auroraQR

Google Wallet

Also included

Custom domainsYour links on your brand

API & WebhooksAutomate everything in REST

Content ResolverAuto-detect music / podcasts

Magic-linkPasswordless login

GeoIP & deviceFine context-based routing

Under the hood

The routing algorithm everyone else is missing

Most shorteners do a 1:1 redirect and call it a day. We run a 5-step cascade on every click — context-aware, self-correcting, and it actually learns.

01
Category auto-detect
Music? Podcast? App? We classify the source URL up front so the rest of the cascade has something to work with.
02
Native store per OS
iOS lands on the App Store, Android on Play, desktop on the website — without writing a single rule.
03
Remembers each visitor
A non-invasive browser fingerprint lets us send returning visitors straight to the platform they picked last time.
04
Self-correcting bounce-back
If a visitor hits Back within a minute, we replay the choice page without the option that didn't convert.
05
Custom rules + probability
Your own device/country/language/referrer rules win first; aggregate click history breaks the tie.